Thailand has temporarily lifted its decades-old alcohol sales ban in the afternoons in an effort to stimulate tourism. The ban, which had been in place since 1972, prohibited the sale of alcoholic beverages during the daytime, specifically between 14:00 and 17:00. As part of a six-month trial, liquor stores, restaurants, and other accredited establishments are now permitted to sell beer, wine, and spirits during this timeframe.
The ban was originally introduced to prevent government employees from drinking during work hours. However, it had long been a point of frustration for both locals and tourists, especially in a country known for its vibrant party scene and predominantly Buddhist culture.
Alcohol Sales Now Allowed Between 11:00 and Midnight
As part of the trial, alcohol sales are now permitted from 11:00 to midnight for the next 180 days, while a committee studies the social and economic impact of the change. Previously, violating the alcohol sales ban could lead to a fine of up to 10,000 baht (approximately £235 or $313).
Efforts to Revitalize the Thai Economy
The move comes just ahead of the Christmas and New Year holidays, which are peak seasons for tourist arrivals in Thailand. With the pandemic and political instability in recent years affecting the country’s tourism sector, Prime Minister Anutin Charnvirakul has promised to revitalize the economy by attracting more tourists.
Deputy Prime Minister Sophon Saram explained that the concerns over government employees drinking during work hours were no longer as relevant in today’s society. This change is seen as a way to modernize the country’s regulations and enhance its appeal as a top tourist destination.
High Alcohol Consumption in Thailand
Thailand is known for having some of the highest alcohol consumption rates in Asia, according to the World Health Organisation. Local beverages such as Chang and Singha beer are very popular both domestically and among international visitors.
By lifting the afternoon alcohol ban, Thailand hopes to provide a more tourist-friendly atmosphere while continuing to cater to the local demand for alcohol consumption.









