Premium ice cream brand Nuii is set to excite UK shoppers in 2026 with an indulgent new flavour that’s already in high demand: Cream & Anatolian Pistachio. Responding to the rising popularity of pistachio in the market, Nuii is introducing a flavour that combines the rich, earthy taste of Anatolian pistachios with the smoothness of cream, offering a unique and delightful experience for ice cream lovers. The new offering will feature thick white chocolate coating, generously dusted with roasted crushed pistachios, delivering both a sweet, creamy texture and a satisfying nutty crunch.
Nuii’s move to introduce this premium ice cream stick reflects a broader trend in the market, where pistachio-flavored products are surging in popularity. This new flavour, set to launch in January 2026, is expected to become a standout hit within Nuii’s growing portfolio, attracting both new customers and loyal fans of the brand’s high-quality offerings.
Anatolian Pistachios: A Premium Ingredient
Anatolia, a region known for producing some of the finest pistachios in the world, is at the heart of Nuii’s new flavour. The region’s warm climate and fertile soils create the ideal conditions for pistachio trees to thrive, producing nuts with a distinct, rich flavour that elevates the quality of the ice cream. By using these premium pistachios, Nuii ensures that each bite of their Cream & Anatolian Pistachio ice cream offers a taste experience like no other—rich, nutty, and indulgent.
Nuii’s commitment to quality is reflected in every aspect of the product, from the selection of ingredients to the care taken in crafting the perfect ice cream stick. The luxurious white chocolate coating and the addition of roasted crushed pistachios add texture and depth to the flavour, making this a truly premium treat for those looking for something new and exciting in the ice cream aisle.
A Flavour Adventure for Consumers
Henry Craven, the brand manager for Nuii, explains: “We’re very excited to bring Nuii Cream & Anatolian Pistachio to the market this year. Pistachio products have enjoyed a surge in popularity in recent times, and we believe there’s a gap for a premium pistachio ice cream stick, made with quality ingredients and bursting with taste and texture, to deliver a flavour adventure consumers won’t forget.” The introduction of this new flavour demonstrates Nuii’s commitment to offering adventurous, high-quality products that push the boundaries of traditional ice cream flavours.
This flavour also capitalizes on the growing trend for indulgent and high-end products in the frozen dessert sector. As consumers seek premium flavours and novel experiences, Nuii is positioning itself as a leader in providing adventurous ice cream options that deliver both luxury and innovation in every bite.
Nuii’s Rapid Growth and Brand Expansion
The launch of Nuii’s Cream & Anatolian Pistachio is part of a broader strategy that has seen the brand expand five times faster than the average in the ice cream category. With a strong 18% growth in value over the past two years, Nuii has become a popular choice for consumers seeking indulgence and adventure in their ice cream. This growth has been driven by an extensive brand campaign across various channels, including out-of-home (OOH), TV, social media, digital, and audio.
The brand’s high-profile partnership with actor Jason Momoa further boosted Nuii’s appeal, attracting new customers and increasing purchase frequency among existing ones. In fact, Nuii was responsible for more than 80% of the growth in the indulgent ice cream sector last year, proving the brand’s growing influence and popularity among UK shoppers.
Exciting Marketing Campaign for 2026
To support the launch of the Cream & Anatolian Pistachio flavour, Nuii will roll out a multi-million pound brand marketing campaign throughout 2026. The campaign will span TV, cinema, and outdoor advertising, ensuring that Nuii’s new product reaches a wide audience and gains significant attention in the market. With a powerful marketing push behind it, Nuii is set to make a big impact in the ice cream sector in 2026 and beyond.
